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How to Use Crowdsourcing to Grow Your Business? List of 65 Ideas

Crowdsourcing Ideas

Crowdsourcing has become a buzzword in the business world, yet many people don’t know what it means or how to take advantage of this incredibly powerful tool. Crowdsourcing involves taking ideas and tasks that your business can’t do on its own and getting them done by an outside community via the internet and social media platforms like Facebook, Twitter, LinkedIn, and Instagram.

It offers an almost limitless number of benefits to your business when used correctly, as well as simple ways to implement it into your daily workflow with just minimal planning ahead of time.

What is crowdsourcing?

One definition of crowdsourcing is asking your crowd of internet users to contribute products, ideas, thoughts, or services. Another is sourcing ideas by soliciting questions and votes from the public. Some companies have gone so far as letting their customers come up with their next product. One famous example is Apple’s iPhone (among other items) which was largely crowded source. It was created with input from customers and users through surveys and market research.

How does crowdsourcing work?

Crowdsourcing is defined as a collaborative production involving the aggregation of information that includes ideas, content, and funding from a large number of people for a specific purpose. Through crowdsourcing ideas you are able to reach many more potential users and with these many people able to contribute their expertise.

A popular form of crowdsourcing used in today’s business landscape is called open innovation. Open innovation is when an organization invites the public or outside contributors to share new product ideas or possible solutions to problems. With this type of crowdsourcing project, experts can evaluate which projects are most likely to succeed and make better decisions about where their money should be invested.

 

As crowdsourcing has become easier and more popular, people have been finding increasingly creative ways to use it.  Here’s a big list of ideas based on ways people have already used crowdsourcing successfully in business. We are sure there are at least a few that you could use!

  1. Blog posts
  2. Articles
  3. ‘How To’ content
  4. Lists
  5. Testimonials
  6. Success stories
  7. Personal stories
  8. Comments
  9. FAQs
  10. Answers to customer questions
  11. Wikis
  12. Product/service reviews
  13. Product descriptions
  14. Captions
  15. Social media status updates
  16. Translation
  17. Transcription
  18. Editing and grammar check
  19. Data verification
  20. Info graphics
  21. Illustrations
  22. Product-in-use photos
  23. Product use stories
  24. Service photos
  25. Promotional imagery
  26. Quote images
  27. Photo tagging
  28. Product videos
  29. Service videos
  30. Promotional videos
  31. Video ‘How To’ guides
  32. Promotional songs
  33. Customer favorite things
  34. Customer least favorite things
  35. Product ideas (dream products)
  36. Service ideas
  37. Which product idea is best?
  38. Product tweaks
  39. Product features
  40. Product names
  41. Product variations
  42. Logo design
  43. Website design
  44. Business card design
  45. Flyer design
  46. Brochure design
  47. Print/Online ad design
  48. Packaging design
  49. Product design features
  50. T-Shirt design
  51. Promotional goods design
  52. Business stationery design
  53. Website testing
  54. Product testing
  55. Product funding
  56. Service funding
  57. Charity funding
  58. Ways to help the community
  59. Ideas for apps
  60. Software solutions
  61. Plugin solutions
  62. Tech questions
  63. Math problem solutions
  64. Science problems/challenges
  65. Startup funding

Don’t forget that you could also crowd source content for your core business itself. Some hugely successful companies are entirely designed around crowdsourcing their content. For example, t-shirts (teespring), crafts (Etsy), car service (Lyft and Uber), accommodations (Airbnb), and app content (Waze), etc. Can you think of any others?

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